
Ayurvedic Physiotherapy and Rehabilitation Center (APRC) in Muscat
Feasibility Study and Business Plan for an Ayurvedic Physiotherapy and Rehabilitation Center (APRC) in Muscat for the development of health care and promotion of Ayurveda, the tourism Industry and to transform Muscat as a “Center of Ayurvedic Tourism”. APRC attempts to incorporate the most modern scientific developments in diagnostic aspects of treatment with classical Ayurveda. The aim is to benchmark the project with the Global Centers of traditional medicine and develop it as an “Integrated Centre of Excellence in Ayurveda”. The project aims to provide an enabling infrastructure, which will address the current gaps in the market in the growth of the Ayurvedic medical system and enhance the opportunities with value-added service and an integrated approach to modern science. The land area is around 8,000 sqm. at Muscat Hills area which is one of the most popular suburban neighborhoods in Muscat.